Menu

Filtros : "International Journal of Research in Marketing" Limpar

Filtros

Refine with date range

  • 1

1 - 3 (3 records)

  • Artigo de periodico

    Socioeconomic status and consumption in an emerging economy (2013)

    Kamakura, Wagner A; Mazzon, José Afonso

    Source: International Journal of Research in Marketing. Unidade: FEA

    Subjects: DESENVOLVIMENTO ECONÔMICO, COMPORTAMENTO DO CONSUMIDOR, SOCIEDADE DE CONSUMO

    Acesso à fonteAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      KAMAKURA, Wagner A e MAZZON, José Afonso. Socioeconomic status and consumption in an emerging economy. International Journal of Research in Marketing, v. 30, n. 1, p. 4-18, 2013Tradução . . Disponível em: https://doi.org/10.1016/j.ijresmar.2011.12.001. Acesso em: 30 abr. 2024.

    • APA

      Kamakura, W. A., & Mazzon, J. A. (2013). Socioeconomic status and consumption in an emerging economy. International Journal of Research in Marketing, 30( 1), 4-18. doi:10.1016/j.ijresmar.2011.12.001

    • NLM

      Kamakura WA, Mazzon JA. Socioeconomic status and consumption in an emerging economy [Internet]. International Journal of Research in Marketing. 2013 ; 30( 1): 4-18.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2011.12.001

    • Vancouver

      Kamakura WA, Mazzon JA. Socioeconomic status and consumption in an emerging economy [Internet]. International Journal of Research in Marketing. 2013 ; 30( 1): 4-18.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2011.12.001

  • Artigo de periodico

    If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect (2013)

    Wright, Scott A.; Hernandez, José Mauro da Costa; Sundar, Aparna; Dinsmore, John; Kardes, Frank R.

    Source: International Journal of Research in Marketing. Unidade: EACH

    Subjects: MARKETING, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      WRIGHT, Scott A. et al. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. ju 2013, p. 197-198, 2013Tradução . . Disponível em: https://doi.org/10.1016/j.ijresmar.2012.11.002. Acesso em: 30 abr. 2024.

    • APA

      Wright, S. A., Hernandez, J. M. da C., Sundar, A., Dinsmore, J., & Kardes, F. R. (2013). If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, 30( ju 2013), 197-198. doi:10.1016/j.ijresmar.2012.11.002

    • NLM

      Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002

    • Vancouver

      Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002

  • Artigo de periodico

    Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)

    Kamakura, Wagner A.; Wedel, Michel; Rosa, Fernando de; Mazzon, José Afonso

    Source: International Journal of Research in Marketing. Unidade: FEA

    Subjects: SISTEMAS DE INFORMAÇÃO EM MARKETING, MARKETING DE RELACIONAMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      KAMAKURA, Wagner A. et al. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, v. 20, n. 1, p. 45-65, 2003Tradução . . Disponível em: https://doi.org/10.1016/S0167-8116(02)00121-0. Acesso em: 30 abr. 2024.

    • APA

      Kamakura, W. A., Wedel, M., Rosa, F. de, & Mazzon, J. A. (2003). Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, 20( 1), 45-65. doi:10.1016/S0167-8116(02)00121-0

    • NLM

      Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0

    • Vancouver

      Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0
  • 1

1 - 3 (3 records)

Digital Library of Intellectual Production of Universidade de São Paulo     2012 - 2024